Understanding Network Marketing Advertising: An Introduction

Understanding network marketing advertising is essential to grow your home-based business. Naturally, advertising your network marketing business will cost money at some stage – how else could you possibly effectively market your product without it?

Many network marketing consultants fail to even budget for advertising and consequently they miss out on the chance to earn money. Advertising really is an investment, but only if you advertise in the right places and these places should be selected sensibly and monitored continually to see if they work.

Ineffectual advertising can put you into bankruptcy!

Just like any business online and off, network marketing advertising is one of the keys to success. It can be confusing online particularly with the other millions of internet sites, blogs and advertisements all competing against you.

Set a Budget

Unless your product is completely new and unique, you’re going to have to learn where to place your advertising to get sales and recruit distributors.

If you have not already put aside a budget for advertising you should do so right away, and figure realistically how much you are able to afford on a once per month basis. Don’t go over that amount – if you notice that your advertising in a certain area is bringing results, you can always raise your budget later.

Most new network marketing specialists only have a little budget, but that should not be an issue. There are many effective places to run ads on the internet for free. You need to experiment with them, and after a set period of time, drop the ones that aren’t working for you.

Pay extra attention to where you are going to publicize your business, because advertising in the wrong place can damage your image, and accordingly lose you money.

The following are the results that you should attempt to get by looking at advertising your network marketing business:

1. It should be bringing you a flood of leads
2. It is going to be a medium for you to advertise your product or service
3. It will be a strategy for branding your company and growing brand visibility
4. It should be a route for you to effectively close sales.

Social Media

By a long way the best (and cheapest) sort of advertising is recommendation by friends. Online creating a buzz about your service or product can pay enormous dividends, but it will be up to you how you do this.

Social networking sites, particularly YouTube, are fantastic places for getting masses of eyes on your product. Although this method could be free, you should plan everything you do carefully or it can back-fire.

Twitter has certain rules. You cannot just jump on there and start screaming about your product. No one will take any notice of you.

Posting on Twitter every 5 minutes will also get you ignored and you will be branded as a nuisance. It’s better for you to build a following first.

In the real world you would not go to your best friend’s marriage and start shouting about your product in the reception. The idea is to build relationships in any social media situations.

In the beginning you may have to rely on others for referrals, which is also an extremely valuable method of getting leads both online and off-line. Make a point of forming a relationship with the individual who gives you these referrals. No one is going to hand you what’s basically a bowl of money, without getting something in exchange.

Direct Mail

Local bricks and mortar businesses often choose to send out direct mail. Though this seemed to die-out in the 21st century this can method can be effective in network marketing advertising.

What many enterprises don’t do is collect valuable info from these mail-outs and consequently they do not build a list of potential clients. The other downside using direct mail outs is they can be quite expensive.

An effective off-line strategy is to get folks to fill in a card, or leave an e-mail address when they come into your shop or business. Time should be taken to compile these e-mail addresses into a list for future marketing campaigns. The best way is to give something of value in return for their email address or other contact details, which could be a coupon or a free dessert whatever’s suitable.

It’s hard to run a useful network marketing advertising campaign if you really do not understand how it all works. There is a great quantity of psychology behind selling effectively and if you do not understand the principle of network marketing now is a good time to learn.

Network Marketing Advertising – Successfully Advertising Your Opportunity by Not Doing it

How Can Network Marketing Advertising Help You Build a Huge Business?

Is that not the question so many of us in the MLM industry want to have answered? While so many small business owners seem to be making a killing on the internet, network marketers can’t seem to figure out how to advertise their opportunity.

Besides that, many network marketing companies forbid distributors from advertising anyway. What are we to do?

In the first place… it isn’t true that most small business owners are making a fortune from their web advertising. Just like network marketers – most business owners don’t really know how to approach online advertising. The reason is they don’t understand why people use the internet.

It is true that those in the network marketing industry have the added disadvantage of being restricted in how they can advertise their opportunity and products. But if approached properly, this really isn’t a disadvantage at all.

How do I know that? Ask yourself this question…

What If You Could Advertise Your Products and Opportunity All Over The Internet?

What if your network marketing advertising could be all about your products and opportunity? Would it really help?

I mean… What if you could advertise your products without restriction? What if you could…

  • Put pictures on the internet…
  • Create your own website linking to company sites…
  • Tell the world that you had the greatest opportunity on the planet.

Would it make you a success?

You are already free to walk up to strangers in the mall and talk about your opportunity all you want. You can give them samples. You can tell everyone that yours is the greatest network marketing opportunity ever devised by human creativity.

So what?

Even when someone can look you in the eye and hear you tell them that you have exactly what they need – they don’t believe you. Do you think they would believe you any more if they read it on a website? Would you believe someone else who did that?

No… You wouldn’t.

So here’s the thing… Get this.

Successful network marketing advertising really has nothing to do with being able to talk about your products or opportunity.

Did you get that?

If you want to be successful at online marketing you do not need to talk about your products or business plan. In fact that is precisely what you DO NOT want to talk about.


Because business opportunities are easy to come by. Products that are the latest and greatest are a dime a dozen. Everybody has the best products… The best opportunity… And the best up-line.

And most importantly… prospects are not interested in them. You are. You are the one who is interested in your opportunity. They are interested in something else.

Your potential prospects are asking different questions. So if you want to be successful…

Your Network Marketing Advertising Must Answer the Questions Prospects Are Asking

Here is an advertising principle that you need to get a hold of. It is deceptively simple. Don’t miss it just because it is simple. Ready? Here it is.

Find out what questions people are asking… and answer them.

I told you it was simple. But its application will take some work.

The questions prospects are asking are not… “How do I succeed at my up-line’s network marketing opportunity?” or “How do I find a great network marketing opportunity?” Some are. But most are asking other questions like…

“How can I be successful at business?” or “How can I solve my financial problems?”

What questions are your prospects asking? What problems are they trying to solve? What solutions are they looking for?

If your answer to all their questions is… “My opportunity” or “My products”… then you are not going to be believed. They will know you are just trying to sell them a simple solution that will benefit you.

Root out the questions your ideal prospect or ideal customer is asking. Find out what her real concerns are. And answer those questions. Provide real value in your advertising. Address your prospect’s fundamental desires and show her…

How being associated with you will help her solve her problems.

You see – your network marketing advertising has nothing to do with your opportunity or products. It has everything to do with you. It has to do with how well you can help your prospects get what they really want.

This approach to advertising – attraction marketing – puts you on the opposite side of the equation. It demonstrates that you are worthy of your prospect’s attention. That you are a helpful guide who is willing to focus on the needs of others.

Let your advertising focus on solving other people’s problems. That is want your prospects really want.

Create a MAP To Increase Sells – A Marketing, Advertisement, and Promotional Strategy

There is absolutely NO way around it, if you want to make more sales, which lead to more money, you must drive more traffic to your offer by developing a Marketing, Advertisement, and Promotional strategy, which includes advertising techniques that motivate people to buy your product or service. In other words you must aggressively market your product!

It does not matter if you are an author, entrepreneur, or brick and mortar business owner; having a Marketing, Advertisement, and Promotional strategy is an absolute necessity to getting you on the road to increase sells. Driving traffic to as many people as possible! Anyone who is in sales and marketing knows that it is a “numbers game.” This means; an increase in the number of people who see your message, will result in an increased number of sales.

As competition becomes tougher, your advertisement strategy must become more creative and directed. Global Marketing has made the “World” our “Market Place!” which means international marketing has also increased our competition level. Don’t despair, just decide how you can take this obstacle and turn it into a powerful advertisement opportunity. Here are a few pointers…

Before launching your public relation campaign, map out a promotional strategy that includes various marketing methods. Your marketing mix should include; a variety of IT marketing solutions, such as the use of; blog marketing, network marketing, YouTube marketing, and social marketing

In order for your communication to be effective, you need to connect with those who need or want what you are selling. Who is your target market? What type of products or services are they looking for? What is the best way to reach them? Without developing a clear market plan, business owners are destined to continuously fall short in their product marketing efforts. Therefore your advertisement efforts must help you achieve the following;

• Determine your marketing objectives
• Identify how many sales you want to make
• Complete a marketing analysis to identify who’s looking for what you are selling
• Decide the types of marketing that will work best in reaching your target market

Not many people would argue the fact that “sales and marketing” go hand-in-hand. However, some of you may still be asking the question; why is marketing important? Simply put, the more you communicate your message to your audience, the more sales you make; and the more sales you make, the more money you will make!

You are now equipped with a Marketing, Advertisement, and Promotional strategy that will put you on the road that leads to an increase in sells. Simply follow the directions that will get you to your destination of becoming a local and international market leader.